Comptoir Darna
Project Overview
Bleue Hospitality was entrusted with refining the branding of Comptoir Darna, one of Marrakech’s iconic dining and nightlife destinations. The objective was to refresh the brand while respecting its established identity, ensuring it remains relevant in a competitive market and continues to appeal to both locals and international visitors.
- Location Marrakech, Morocco.
- Scope of Work : Branding.
Key Contributions
- Brand Identity Refresh: Updated key brand elements to modernize the visual language without losing the venue’s heritage.
- Collateral Design: Created new branded materials, including menus, digital assets, and promotional content.
- Strategic Consultation: Provided guidance on brand positioning to maintain market prominence.
Results
- Strengthened brand recognition and improved customer engagement.
- Positive response from clientele regarding the refreshed visual identity.
