Dai Marrakech
Project Overview
Bleue Hospitality was entrusted with the creation and execution of Dai Marrakech, a restaurant concept that redefines Italian cuisine with a contemporary twist. The mission was to develop a brand that stands out in Marrakech’s competitive dining scene, offering an elegant yet approachable environment.
- Location Marrakech, Morocco.
- Scope of Work: Concept, Business, Branding, Design & Production, Interior Design, Project Management, Operations.
Key Contributions
- Concept Development: Defined a modern Italian dining experience with a refined, timeless brand identity.
- Business Strategy: Developed a comprehensive business plan, financial projections, and operational workflows to ensure long-term profitability.
- Branding: Created a complete visual identity, from logo to brand guidelines, ensuring consistency across all touchpoints.
- Design & Production: Led the design and production of furniture, fixtures, and ambiance elements to enhance guest experience.
- Interior Design: Curated a warm and sophisticated space that blends Italian elegance with Moroccan influences.
- Project Management: Managed timelines, budgets, and coordination with contractors to ensure seamless execution.
- Operations: Established standard operating procedures, staff training, and post-opening support to maintain operational excellence.
Results
- Successfully launched with strong local and tourist engagement.
- Positive reviews highlighting the ambiance, quality of food, and service excellence.
- Achieved target revenue goals within the first quarter of opening.
