Lotus Café Marrakech

Project Overview

Bleue Hospitality is leading the full-scope development of Lotus Café Marrakech, an ambitious project located in the heart of Marrakech’s medina. The concept is designed to cater primarily to tourists, with a focus on providing a vibrant, alcohol-free dining experience. With a projected capacity of 700 to 1000 covers per day, the café will offer a diverse range of non-alcoholic beverages and an inviting atmosphere tailored to both local and international guests.
  • Location Marrakech, Morocco.
  • Scope of Work : Concept, Business, Branding, Design & Production, FF&E, Project Management, Operations.

Key Contributions

  • Feasibility Studies: Comprehensive market analysis and financial projections to ensure project viability.
  • Business Planning: Development of a robust business model focused on high-volume operations and profitability.
  • Concept Creation: Designing a unique, tourist-oriented concept with a strong emphasis on non-alcoholic offerings.
  • Branding: Crafting a compelling visual identity and cohesive brand narrative.
  • Design & Production: Overseeing the creative direction, FF&E selection, and production to reflect the brand’s values.
  • Project Management: Managing timelines, budget, and coordination of all project stakeholders.
  • Operations: Establishing operational frameworks, staff training, and pre-opening support to ensure smooth launch execution.

Status

  • Still in progress — targeted launch: Summer 2025.
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