Palais Ronsard Marrakech
Project Overview
Bleue Hospitality was engaged to strengthen the brand identity of Palais Ronsard Marrakech, a luxury property seeking to refine its market positioning. The project involved formalizing comprehensive brand guidelines, developing key collateral materials, and providing strategic brand consultation.
- Location Marrakech, Morocco.
- Scope of Work : Branding.
Key Contributions
- Brand Guidelines Formalization: Structured a complete set of guidelines covering logo usage, typography, color palette, and visual consistency.
- Collateral Development: Created essential branded materials, including menus, stationery, and promotional assets.
- Strategic Brand Consultation: Advised on aligning the brand across all guest touchpoints and marketing platforms.
Results
- Delivered a cohesive and consistent brand identity, enhancing the property’s luxury positioning.
- Improved brand recognition and guest perception through refined visual elements.
