Restaurant Brand Development Marbella
Project Overview
Bleue Hospitality was engaged to adapt and develop a renowned international restaurant brand for the Marbella market. The challenge was to preserve the global brand’s identity while tailoring it to local preferences and expectations, ensuring relevance and appeal to the Marbella clientele.
- Location Marbella, Spain.
- Scope of Work : Concept, Business, Branding, FF&E, Design & Production, Project Management, Operations.
Key Contributions
- Concept Adaptation: Customized the brand’s concept to suit the regional dining culture without compromising its international essence.
- Business Strategy: Conducted market research, developed financial projections, and provided strategic guidance for local market entry.
- Branding: Adjusted brand elements to align with the Marbella market while maintaining consistency with global standards.
- FF&E and Design & Production: Oversaw the design, sourcing, and production of furniture, fixtures, and equipment to ensure brand alignment and quality standards.
- Project Management: Managed project timelines, local supplier coordination, and operational logistics.
- Operations: Established operational structures, recruitment assistance, and team onboarding processes.
Status
- Still in progress — targeted for successful market entry and long-term profitability.
